If you do a Google search for “PPC agency” you can find thousands of companies that sell AdWords services.
Why ? Because Google AdWords is complicated and difficult to navigate for new PPC sellers and small businesses.
If you own a PPC agency, how are you supposed to compete with so many other companies?
Certification has many benefits that can give you an edge over your competition.
Certification can also give you a boost in popularity and credibility.
If you want to attract more customers to the password market, you need to make certification one of your top goals.
Here’s what it means to be AdWords certified, and how you can achieve this coveted certification.
What is a Google Ads certification and how do I get it?
Google is currently the world leader in advertising revenue for mobile and digital.
In fact, Alphabet, the parent company of Google, makes more money from digital advertising sales than any other company on the planet.
For 2017, it is on track to generate nearly $ 74 billion in net digital ad sales.
If we compare Google’s revenue to Facebook’s, we quickly see that Google still dominates the mobile and digital advertising market.
Tons of businesses use it to generate revenue through paid searches.
How does all of this relate to AdWords certification?
And what is it exactly?
According to Google, certification is a professional accreditation that Google grants to people / companies who demonstrate good proficiency in AdWords.
With this accreditation, you can display a badge on your site that shows Google recognizes you as an advanced user of AdWords and an expert in PPC advertising.