We all know what bad design is because we have all been on lousy school websites. Even though bad things are easy to find, creating an excellent school website design matters.
Apple co-founder Steve Jobs once stated that design is not just what it looks and feels like but also how it works. Apple's strategy is excellent, but the product design also meets customer needs.
Good design is not limited to smartphones and laptops, but websites as well. Creating an excellent school website design is not just about bright images, multimedia presentations, and pleasing colors. It is also about how the website works for the community, staff, parents, and children.
Let us look at a few tips for great unique school websites.
The homepage should be helpful, which means that visitors should access the next click quickly and cleanly and without scrolling or looking around.
A good home page should be attractive, but if your visitors stay on your home page for too long, it means they are confused. By creating a helpful school home page, you can ensure that your website visitors are on the right track.
Often the best designs are simple. A common mistake many schools make is trying to include too much content on their homepage. The best landing pages are easy to read and give you instant guidance on relevant information.
A school website that incorporates responsive design can be shared and viewed through email links or social media sites. More than half of users access the internet through mobile. Therefore, a responsive website is a must.
Intuitive and organized navigation is the key to increasing the usability of the school website. That is why it is recommended to use the seven link principle in the organization of the website.
Studies show that people are more likely to decide when seven links or fewer to choose from. Anything more can be discouraging. So, organize navigation and sub-navigation with seven or fewer links.
In addition to the school calendar, pay close attention to popular pages on your site. You can quickly determine them using analytics reviews using Google analytics. Generally, calendar, contact directory, school pages, teacher pages are the most popular categories.
Of course, there is much more to designing a school website than these elements, but they serve as an excellent foundation for developing a new website or seeing where your current website stands.
Regardless of the criteria you use to determine your excellent school website, it is essential that it is well organized with an amazing home page, accessible on the go, and integrated with social media.
Whether building a new website or evaluating your existing school website, you need to be the apple of the school website.