Radiology is Expected to Command the Largest Share of Advanced Visualization Applications Market

The radiology/interventional radiology segment is expected to account for the largest share of the market due to the growing adoption of centralized server-based AV software, rising market preference for process automation & digitization of radiology diagnostics, and increasing adoption of AV solutions in radiology departments. 


The magnetic resonance imaging segment is expected to dominate the advanced visualization market during the forecast period. This can primarily be attributed to the growing application of MRI in several clinical areas such as oncology, radiology, and cardiology. 


 It also enables radiology departments to maximize their investments in PACS workstations and helps avoid delays such as relaunching or losing data as images are moved on machines. Thus, the integration of AV technology into PACS is expected to further stimulate the demand for AV software in the coming years. 


Reimbursement changes for the technical part of imaging procedures (such as MRI and CT scans) is the most critical radiology billing problem. Several departments such as radiology, interventional radiology, and radiation oncology witnessed payment changes since 2015. The CMS provided updates about the changes in the reimbursement rates for specific Medicare services. 


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The dominant position of North America in the advanced visualization industry is attributed to the faster adoption of novel diagnostic imaging technologies (as compared to other regions), advancements in the field of advanced visualization technologies, a large number of disease diagnostic procedures, and a higher preference for advanced visualization solutions for diagnostic imaging. 


On the basis of clinical application, the market is segmented into radiology/interventional radiology, cardiology, orthopedics, oncology, vascular, neurology, and other clinical areas (obstetrics/gynecology, urology, pulmonary, and gastroenterology). 


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