Have you ever noticed the number of screens around us is increasing quickly? Previously, we only had a TV at home. And some had the luxury of a PC and monitor as well. But now, screens are everywhere.
The route you take to reach the office has at least one or two screens. Advertising through digital signs has become common. Statistics say digital signage has a 47.7% effectiveness on brand awareness.
Your workplace also has multiple screens. Hospitals, government offices, and even schools have screens today. Some are used for educational purposes while some help people to navigate their way.
In short, the use of digital signage is prevalent today. Not just in one particular region or sector but all over the world, in every field. And one can only guess how the use of these screens will further grow in the future.
Here’s a peek into the future of digital signage:
Or signage used on the road to help people navigate, the same screen can show different directions one by one. In short, AI-based screens will pave the way to show appropriate advertisements at different times.
And once AI has become intelligent enough to answer specific queries, digital signage will be used in the health industry, information technology, demographic advertising, etc.
Use for Corporate Corporation
The use of digital signage in a corporate world, for corporate communication, might not be a straightforward thing. But worldwide popular brands that employ thousands of people and have big offices can use these screens for corporate communication.
PwC(a multinational professional services network of firms) has 2000 employees. They recently relocated their offices to Dublin. And to keep all of their employees up to date with the latest information, they installed 29 digital signs in high footfall locations throughout the 22,000 sq ft office complex.
Now, their staff can get all the recent work-related updates as they walk to lunch or between meetings. And through these screens, the company can show people what their business is about and their workplace policies to the visitors.
Touch Screen Innovation
Since the rise of touch mobiles, human minds have become accustomed to touch screens. Imagine using a traditional mobile phone with a keypad, would you be able to deal with it now? Most probably not!
And that’s why we will have more touch screens in the future. In fact, in some countries, they have already become quite common. People use these screens to get a cup of coffee, their favorite snacks, leave a customer review outside a shop, and much more.
Digital Signage for Enhanced Branding
The most common use of digital signage is an advertisement. You can boost your brand awareness campaigns by using digital signage at the relevant spots. Though they are still used for branding purposes but are not really common because of the price.
However, in the future, digital signage will become flexible. You will have these screens available at different prices ( varying from quality to quality of the signage) and even smaller brands would be able to afford them.
Live streaming of sports events has become common. You must have come across screens showing a live football or cricket match to passing by cars. And when the match enters crunch moments, you can imagine the traffic jam.
Digital signage is still being used for live streaming purposes, though very rare. But in the future, more people will invest in these screens to livestream podcasts, sports events, and promotional content produced for the promotion of their brand.
Intelligent advertisement can cut down your marketing expenses and increase your ROI to a great extent. Only if you could show your ads to the right people (males or females of a particular age who are more likely to be interested in your product), businesses will reap huge revenues.
That’s where digital signage can make the difference. Imagine an individual walking into your store. The digital signage detects the face and because it’s intelligent, it can detect if the visitor is a male or female, his/her age, etc.
And once it knows who the visitor is, it can automatically show him/her the products the visitor is more likely to buy. In the future, brands will invest heavily in AI. And artificial intelligence coupled with digital screens will pave the way for effective, ROI-driven marketing.
When it comes to the use of digital signage in the future, the possibilities are endless. One can only imagine the future with the current trends, and emerging technologies.