Branding is the creation of a clear and defined mentality for your audience and all the efforts that are made to see the products or services of your organization to increase brand awareness in the minds of the audience. In this article, we will introduce you to the definition of branding and 7 practical techniques to achieve a powerful brand strategy.
What is branding?What is branding?
Branding is basically all the methods you use to create an image of your company in the eyes of customers.
What customers say about your brand is true, not what you want them to think about your brand. This is actually an idea that comes to mind when people hear the name of your business. And this image is based on emotions that are imprinted in their minds based on good or bad experiences with you, and can remain in their minds for better or worse.
What is the brand strategy?What is the brand strategy?
Brand strategy is a program that includes clear and long-term goals and these goals are achieved by developing a successful brand.
First, let's figure out what the biggest misconception about brand strategy is. You need to know that branding is not really the name you choose for your company nor your logo and website.
In fact, your brand is more than that. This is something that confuses you, but it is what sets strong brands apart from medium brands.
So to help you with marketing, we've covered 7 basic principles of a branding community strategy that will help you maintain your company over the years.
7 components to have a successful brand building strategy7 components to have a successful brand building strategy
1. Objective1. Objective
Each brand gives a promise to the audience. But in a market where consumer confidence is low and budgets are high, it is not just the promise of one brand that sets it apart from other brands, but the goal.
Functional: This concept focuses on evaluating success for immediate and commercial reasons. For example, the goal of a business is to make money.
Maghsoudi: This concept affects success, because it depends on the ability to earn money and do good deeds in the world.
2. Stability and cohesion2. Stability and cohesion
When trying to brand through the platform, you need to make sure that all your messages are integrated. Ultimately, this compatibility will identify your brand and lead to customer loyalty to you.
3. Emotions3. Emotions
Customers are not always rational. Sometimes people are willing to pay more to buy a well-known brand than to pay less for a better and cheaper product. but why?
Because these brands have created an community for their brand by using emotional branding, and thus have established a connection between their brand and customers.
People have an innate desire to build relationships. Mark Larry, a researcher and psychologist, believes that people need to feel close to others, and that close relationships are a major part of human behavior. The lesson to be learned from this is that you need to find a way to connect with your customers on a more emotional and deeper level. You need to find out if you can comfort them. Do they feel you are part of their family? Have you made life easier for them? These stimuli and factors like this can help you to strengthen your relationship with the customer as well as build customer loyalty.
4. Flexibility4. Flexibility
In a rapidly changing world, marketers need to remain flexible in order to connect with people. This flexibility also builds creativity in your marketing campaigns.
You may be thinking: Well, how do I stay flexible?
Very good question. While cohesiveness and integrity are needed to set your branding standards, flexibility also enables you to create settings that define your approach.
In other words, effective identity programs need integration to be able to be identified and identified, but there must be diversity and flexibility to keep them fresh.
5. Employee participation5. Employee participation
As we said before, it is very important to achieve a unified feeling if you want to brand. It is very important that your employees also interact with customers so that they can give them an understanding of your brand.
To avoid this inconsistent experience, it is better to integrate your employees in this direction with your goals.
6. Loyalty6. Loyalty
If you already have customers who love you, your company and your brand should reward them for that love. These customers are loyal to you, introduce you to their friends, and actually act as your brand ambassadors. The loyalty of these people will bring you more customers and as a result more profit.
Sometimes just one thank you can be just what you need to do. But then you have to go beyond that and maybe write a personal letter to them. Send them some special things or ask them to send you their feedback so you can use them on your website.
When we reached 15,000 viewers in Hotspot, we wanted to give them a big thank you, while also being good for our brand. So we put 15,000 orange ping pong balls from the fourth floor balcony in a large metal balloon to thank the customer. While it may seem a little unusual to some people, it was quite understandable to those who knew our brand.
Loyalty is an important part of any brand strategy. Highlighting a positive relationship between you and your customers will also make potential customers more likely to choose your brand.
7. Competitive awareness7. Competitive awareness
Think of competition as a challenge to improve your branding strategy. You are in the same business with your competitor and you have the same customers, so stand by and watch what your competitors are doing.
Do some of their strategies work? You can even use some of their breaks to experience and improve your company.
Surely you have a similar product and service with other companies competing with you, you have to be different from your competitor. By repeating every move your competitor makes, you will eliminate this distinction between your brand and your competitors.