Market research captures customer preferences, enables your organization to understand the end-user experience, and prioritizes the wants and needs of the target audience. Ultimately, conducting market research throughout product development is critical to assessing market demand and ensuring that the final product meets user requirements.
While most market research is oriented at end-users, it’s important to note that other stakeholders must also be involved, including:
- Sales representatives
- Leadership teams
- Customer support teams
Find out more about agile market research in this article -