She was a competitive dancer for over 10 years before starting her social media career in 2019, when she started actively posting content on the video-sharing platform TikTok, where she began posting dance videos to trending songs on the platform.
She quickly amassed a large following and subsequently became the most-followed creator on the platform.
D’Amelio made her feature film debut with a voice role in the 2020 animated film StarDog and TurboCat, and starred in the Hulu docuseries The D’Amelio Show in 2021. Her other endeavors include a book, a podcast, a nail polish collection, a mattress, and a makeup line.
She is the first person to earn both 50 million and 100 million followers on TikTok and was the second-highest earning TikTok personality in 2019 according to Forbes. She is often described as TikTok’s biggest star.