personalization for retailers

Here’s How Retail Should Be Using Big Data - BI Insight http://businessintelligence.com/bi-insights/heres-retail-using-big-data/ Big data has allowed for retailers to target emails to consumers based on individual shopping habits, replacing the old ways of large mass-emails to all clients. It allows for consumers to be contacted as they wish whether that’s by email, social media channels or text messages.

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