You need to know the differences between a mobile-friendly site & a mobile-optimized site. A mobile-friendly website correctly displays on smaller screens. It usually appears like a shorter version, although it may not always work absolutely on touchscreen tablets. It should, however, still be functional. Mobile-friendly websites also have emphasized so as text-based phone numbers or email addresses that can trigger direct calls or email messages through mobile devices or slideshows & image rotators that function in Flash support.
While a mobile-friendly site helps secure your site functions on mobile devices, mobile optimization works a step further. A mobile-optimized site reformats itself for mobile devices. It does not just make sure to properly display on smaller screens, but also makes the site much more comfortable to navigate. It reformats content, displays larger navigation buttons, & optimizes images according to screen size.
establish credibility & trust.
User experience is required. If you don’t provide a good user experience, visitors will leave plus they won’t return. The mobile experience is much distinct from computer experience. Visitors need to be able to read your web pages with security, click links without zooming in & navigate your site on a smaller screen. Without mobile optimization, users usually struggle to read or navigate websites on mobile devices.