An interesting article by Entrepreneur about the power of visuals. Mainly focusing on Facebook, Twitter, and Instagram, this article stresses the value of a photos regarding your brand.
Here's my takeaway:
- Facebook posts with photos have a higher level of engagement than posts without them, while tweets with photos can experience a fivefold engagement increase over text-only tweets.
- In a study of 20k businesses, Instagram images generated 40 percent more “likes” and 10 percent more comments than the Facebook posts did.
-Photos are participatory. When a customer posts a photo, the small business owner has an opportunity to become part of the conversation.