A (Good) Picture Is Worth a Thousand (Text-Only) Posts

An interesting article by Entrepreneur about the power of visuals. Mainly focusing on Facebook, Twitter, and Instagram, this article stresses the value of a photos regarding your brand. Here's my takeaway: - Facebook posts with photos have a higher level of engagement than posts without them, while tweets with photos can experience a fivefold engagement increase over text-only tweets. - In a study of 20k businesses, Instagram images generated 40 percent more “likes” and 10 percent more comments than the Facebook posts did. -Photos are participatory. When a customer posts a photo, the small business owner has an opportunity to become part of the conversation.

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