Determining Your Initial Google Ads Budget

Google Adwords Expert


PPC or Google Ads budget


Suppose a customer’s budget is INR 20000 and has his services extended to India’s entire state and cities. Whether he should target all the cities and states in India with a budget of 20000 thousand rupees?


no


To simplify this, the wholesome budget of INR 20000 (Jeewan Garg) would suggest targeting only a city or a state at a time. First, target only Delhi, Mumbai, or Bangalore, only a city.

impression share

In ‘Google Ads Interface,’ one should check whether his ‘Impression Share’ is more than 80% or not. If the Impression Share is Less Than 80%, then the Budget of 20000 is considered Less.

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In this way, the customer gains his ‘Impression Share’ up to 80% or above. Then the client should look to target Delhi with the same budget of INR 20000.

Now another Scenario comes here into play and i.e. Watch Our YouTube Video


If the budget is 20000 and his impressions are also above 80% to 85%, his budget is not completely consumed. This is also very much possible. In this case, the remaining part of the budget can be consumed for some different cities.

However, if his budget of 20000 is getting consumed and his impression share is also above 80% to 85%. Then he should not think of targeting other cities. So, now, he can decide that he is getting good queries, and a little increase in the budget will permit him to target the next city on his list.

Lastly, I would say that everything should be aligned in a step by step formulation. Don’t go for everything on the first go.

However, if you still have some issues or confusion, please call us at 9350809090.

Web Designing and Web Development are two different fields and “JeewanGarg” the Best Website Designing Company in Delhi NCR has both procedures under one roof. You have no need to look any further because we have a complete team of professionals including persons who experts in Photoshop, Illustrator, and relevant designing tools used today. For More Information Visit Us:https://www.jeewangarg.com/website-designing-company-delhi.html #987, Sector- 37 Near Mathura Road, Faridabad Haryana 121003 (INDIA) E-mail: info@jeewangarg.com Contact Number: +91-9350809090, 9250809090 Contact Person: Jeewan Garg
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