How to put an app on the App Store?

You’ve created an awesome smartphone app, and now it’s time to put it on the Apple App Store. If you’re asking, ‘how do I get my application on the App Store?’ we’ve put together this comprehensive guide to help.

Apple App Store

With over 118 million iPhone users in the US alone

If you’re new to the world of app development, you might not be sure how to get your mobile application on the Apple Store and have a lot of questions. 

Do you have to pay to submit an app? How long does the process take from start to end? What happens if my app gets rejected? There are a lot of things to consider.

However, with a bit of help from us, you’ll be publishing apps like a pro in no time at all!

Read on to find out more about the process, and remember, if you need a little extra support to get your application on the App Store, we’d be more than happy to help.

What is the App Store?

Does the App Store charge a commission?

Can I publish my app on the Apple Store for free?

How do you put an app on the Store?

In summary: Uploading your app to the App Store is easier than you might think

What is the App Store?

The App Store is Apple’s application marketplace, where developers can sell the apps they have created.

nearly 2 billion apps

Customers can either search directly for the application they want to download, or alternatively, the Apple Store can suggest apps that it thinks they would like.

App Store is installed by default on all iPhones and iPads and is the only means of downloading apps. This means you have a captive audience, ready to find out more about your smartphone app. 

Does the App Store charge a commission?

The App Store charges a 30% commission on all apps sold through the store. This commission also applies to any in-app purchases that are made through your app.

App Store’s Small Business Programme

Can I publish my app on the Apple Store for free?

The bad news is you have to sign up for Apple’s Developer Program to submit an application to the Apple Store. This costs $99 for one year. 

one-off fee of $25

The good news is when you register, you can upload as many apps as you like. You also get access to a lot of testing tools, Beta versions of Apple software, and app analytics. We’ll talk about some of them in more detail later in this article.

may be able to get a waiver

Why does Apple charge this fee? Quality control. 

If people could upload apps for free, the Store would be flooded with poor quality and cookie-cutter apps. Even worse, people could upload malicious apps that could potentially be used to steal users’ data. The $99 developer fee shows that you have a legitimate business interest in creating an app.

If you’re not keen on spending $99 to publish an app, think of it as a return on investment. If you charge 99 cents per download, once Apple has taken its 30% commission, all you need is 150 downloads to break even.

Marketing your mobile app can help increase downloads, in-app purchases, and revenue

How do you put an app on the Store?

So, what do you do if you want to put an application on the App Store? 

Here’s what you need to know to make your smartphone app available for download as quickly as possible.

1. Sign up for the Apple Developer Program1. Sign up for the Apple Developer Program

Apple Developer ProgramApple ID

You need to keep your Apple Developer Program membership active to keep your application on the App Store. If you cancel your subscription, your app will no longer be available to download.

2. Test your app thoroughly2. Test your app thoroughly

Before the next stage, you need to test your app thoroughly. You need to test for crashes and bugs and make sure all links are working - don’t be afraid to try and break your app!

Try testing it where there is poor mobile phone reception as well as on an older device. You want to make sure it works well in all circumstances and not just on the shiniest, newest iPhones.

TestFlight

It also pays to keep checking your application after it’s made it to the Apple Store. If Apple thinks it’s buggy or gets too many complaints about it, it will be removed.

3. Submit your app to the App Store3. Submit your app to the App Store

App Store Connect

My Apps,

App registration is relatively straightforward, and there is plenty of help if you get stuck – just hover over the relevant question marks. As well as basic information about the name, description, and category of your app, you’ll be asked to provide a link to a privacy policy – this needs to be on a public-facing site.

This short guide to creating great app descriptions is really useful.

You’ll need to define an age rating for your app if there is swearing, violence, or sexual content. Be honest here if your opinion doesn’t match that of the tester, your app could be rejected.

Next...

Next, you need to decide whether you want your app to be launched manually, automatically, or on the date of your choice.

As part of the submission process, you’ll need to provide and upload examples of screenshots for all devices that are compatible with your app, including the Apple Watch. These screenshots will be shown to prospective customers so they can see how your app looks and feels before they buy.

You can find an up-to-date list of all devices on the Apple site

Xcode

Then all you have to do is wait.

4. Understand how the review process works4. Understand how the review process works

So your app has been submitted… what next?

App Store review guidelines

Before your app can go live on the App Store, Apple’s team of moderators will vet it. If they think it is unusable, misleading, or unsuitable, it will be rejected.

Apple claims to have rejected over one million App Store submissions for unsafe or harmful content

How long does the review process take? It depends. 

Apple advises

You can see how things are progressing in Apple Store Connect at any time.

Once it's done...

Once it’s done, you’ll get a notification saying whether your app has passed or failed submission.

If all is good, congratulations! You’ve successfully put an application on the App Store! Depending on whether you choose automatic or manual release, it will either appear straight away, or you’ll have to make it live yourself.

If your app is rejected, you’ll be told why this is the case. You can then make the changes and request another review or submit an appeal if you think the reviewers made a mistake.

In our experience, most apps are rejected because of performance issues. Thoroughly testing for bugs and carrying out Beta testing will increase the chances of your app passing the first time around.

The good news is that if you need to update your app, the process is not as long. Just select the app you want to update, click the plus sign, and you’ll be given the option to upload new code and amend your descriptions.

In summary: Uploading your app to the App Store is easier than you might think

If you’ve asked the question: ‘how do I get my application on the Apple Store?’ we hope this blog has given you the answers you were looking for.

There may seem like a lot of steps to take to put an app on the Apple App Store. However, it’s a reasonably pain-free experience, and the great thing is, once you’ve done it once, you know the process for next time. 

Follow the guidance, don’t be afraid to ask for help, and make sure you test your app before submitting it for approval, and you should be okay.

As long as your application is innovative, high-quality, and has been thoroughly tested, Apple will do what it can to help you upload it to the Apple Store. 

nearly 7,000 new apps went live in the space of a week

Want to know more about app development and building a smartphone app everyone wants to use? Why not take a look at these articles?

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Lean startup in healthcare app development

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For the last 3 years, they launched over 70 startups and over 20 of them get to profit a year later. It means, that success probability is x95 more than the average number on the market. As a rule, all startups are reaching development shops to have their app developed. Despite the good stack of technical specialists, the Agile methodology that is used in dev shops is not the best solution for any startup. Each startup needs to save every penny. And that’s why the Lean Startup methodology, which is used by urlaunched is the best solution here. To share the best startup experience, urlaunched is hiring people with an entrepreneur set of minds. Such an approach allows them to deliver awesome solutions and update ideas in order of generating more profit for the apps they are working on. The aim is to rise 10 startups to Fortune 500. This is possible to achieve with startuppers who have a strong will and shining eyes. Once you are in contact, a tech synergy provides you with enough time to work on marketing and sales. What is more, the pull of urlaunched contacts allows you to raise funds once you are showing positive traction.
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