1. Practice and Prepare
Also, have a list of your own questions to ask the employer ready. In almost every interview, you’ll be asked if you have any questions for the interviewer. It is important to have at least one or two questions prepared in order to demonstrate your interest in the organization. Otherwise, you might come across as apathetic, which is a major turnoff for hiring managers.
2. Develop a Connection with the Interviewer
In addition to indicating what you know about the company, you should also try to develop a connection with your interviewer. Know the interviewer’s name, and use it during the job interview. (If you’re not sure of the name, call and ask prior to the interview. And, listen very carefully during introductions. If you’re prone to forgetting names, jot it down somewhere discreet, like in small letters at the bottom of your notepad.)
3. Research the Company, and Show What You Know
Do your homework and research the employer and the industry, so you are ready for the interview question, “What do you know about this company?” If this question is not asked, you should try to demonstrate what you know about the company on your own.
You can do this by tying what you’ve learned about the company into your responses. For example, you might say, “I noticed that when you implemented a new software system last year, your customer satisfaction ratings improved dramatically. I am well-versed in the latest technologies from my experience with developing software at ABC, and appreciate a company who strives to be a leader in its industry.”
You should be able to find out a lot of information about the company’s history, mission and values, staff, culture, and recent successes on its website. If the company has a blog and a social media presence, they can be useful places to look, too.