Facts About Peloton That Might Surprise You

Peloton service number

Peloton, an at-home fitness platform, was launched in 2014. The Peloton began as an online connected exercise bike, which provided access to classes on demand. It has grown to more than 2,000,000 subscribers. Although the pandemic was a major market success, this fitness brand continues to grow. These statistics, facts, and figures will help you learn more about Peloton, which may surprise you.


Peloton Stats

Peloton was founded on the crowdfunding platform Kickstarter. It raised $307,332, more than its goal $250,000. Peloton members participate in 134.33 Million workouts every quarter. Over 50 instructors are part of the Peloton service. Since March 2021, quarterly activities have fallen by 10.17%. The total number of quarterly activities peaked at 149.54 million. Peloton subscribers do almost 20 workouts per month, which is a decline of 19.43% from the previous year. With over 51 accounts, Peloton instructors have a 9.62 million following. Based on 2019 figures, 400,000 Peloton bikes were sold. There are 48 live classes per day, or you can choose from 10,000 online courses.

Peloton Subscribers Statistics

Nearly 6 million people have signed up for the Peloton platform. This represents a 9.25% increase over the previous quarter. The connected fitness service of Peloton has 2.33million members. Over 874,000 members are digital-only. In September 2019, the average number of new memberships increased by 549,000.


The number of active Peloton Fitness subscribers has increased by 12 percent since 2021, from 2.08 to 2.33 million. Peloton bike riders in the United States are between 22 and 44 years old. The 18-24 age group and 65+ are the lowest percentages of bike riders. The income bracket for Peloton bike riders in the United States is 62%, which ranges from $50k to $150k. 21% of Peloton bike users have a household income higher than $200k, which is 41% less than in 2014.


Over 149 million workouts were completed in March 2021. There are 78 Peloton showrooms in Canada and the USA. 90% of Peloton members stay with the organization for longer than one year.


Peloton Employee Statistics

Peloton employees make an average of $119,337 per year. The average salary for foreign nationals is $152,500. Peloton employs 7,866 people in six countries. They work in the UK, Australia, Germany, and Taiwan.

Peloton Revenue Statistics

Peloton's quarterly revenue is more than $937 million. This is an increase of more than 25% from the prior year. Peloton's quarterly revenue has increased by 54.34% over the past 12 months, from $607.1 million to $607.07 million. Peloton's revenue in 2021 was $4.02 billion. This is an increase of 120% annually. But, the net loss in 2021 was $189 million, compared to $117 million in 2020. Peloton users must pay $39.99 or $12.99 through the app to access its library. Peloton's apparel business accounts for 2% of its revenue. Apparel sales reached 20 million in 2020.

Peloton Content Statistics

Peloton has eleven fitness disciplines in its library. In the past five years, five new disciplines have been added. In January 2014, the cycling workout was launched. It was closely followed by Scenic Cycling (March 2014). Cycling is the most popular Peloton activity, accounting for over half of all workouts. Peloton exercise was 97% related to cycling in 2017.


Dance Cardio, the newest workout concept, was launched in March 2020. A new addition to fitness is themed workouts based on famous artists and their music. There are currently 74 artists featured. With 2 million songs licensed, Peloton boasts the largest audio library in the world. Members can keep in touch with one another through tags. Since their introduction, more than 100,000 tags have been created by members. In April 2020, 23,000 people attended a Peloton class. Peloton Guides cost $495



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