Restaurants are coming to realize the value a well-built mobile application can deliver to their businesses. But can your customer have a similar outlook for your application? Maybe not! A mobile app could be an excellent tool for launching campaigns and informing your customers about special delicacies and new menu items.
But it has been seen that most customers aren't impressed by the features and overall experience with an application. As a restaurant owner, if customers are precious to you, read on then. This article describes the must-have things that customers look for in the food ordering app.
The Visuals: Most Important Thing
Over 91% of people love visual content. They can connect better with a visually-appealing application than any other application that fails to outrank on optical parameters.
But it's also worth noting that not every visual is effective. The modern generation is no longer impressed by colored, ultra-HD images. They seek something even better, which could feel good to their eyes first and pleasing to their mouth later. So apart from standard JPG, or PNG, these visuals can cover –
· Clear and concise visuals that don't cause confusion
· Video content for the menu or in the background
· Moving gifs that last for a short duration
· An event or festival-based mobile theme
The Convenience: You Can’t Comprise On
A mobile app can fail to serve its purpose if it isn't user-friendly. Instead, it can lead to a fast turnaround of customers if it isn't that convenient. Developers use various tools, tactics, and programming languages to facilitate smooth navigation. So that each time a customer log-in to the app and starts using it, a good user experience could be served.
Mentioned below is a list of features that customers want to see on their favorite restaurant app. However, we can also tell that a restaurant app can contribute to an even worse user experience without these features.
· A responsive interface so that items are easy to access
· Chat support/Call back functions for instant problem solution
· A Search Option to help a customer reach straight to the product
· Multi-Device Synchronization for multi-device accessibility.
The Surprising Feature: That No Restaurant App has
These features can be an exciting offer to pop up on the viewer's screen, or it can be a 360-degree view of the food item served in the restaurant. However, these features might not have been provided by an online ordering system.
But since they allow custom adjustment in the application, you are offered the freedom to bring surprising features utterly out of your imagination.
99% of people will be more interested in your application if you bring something new to them that they might haven't seen on random restaurant apps before.