Collect Reviews and Feedback
Every business person knows that positive or constructive reviews are extremely crucial as they directly impact your business results.
92% of consumersread online reviews and testimonials
Consider the last time you made an online purchase. You probably looked at the product’s overall star rating before deciding to buy the product. Some people might even go through the reviews of previous customers one by one.
personal recommendations and word-of-mouth are more powerful
reviews on third-party sitesKreativePro Masterclass
struggling to encourage customers3 useful strategies
Tip 1: Follow Up with Buyers using email
send them an email after making a purchase
increase their response ratediscount offer or vouchersCamera Ready Cosmetics
Tip 2: Make the process of reviews painless
The more steps it takes for a customer to do something, the less likely they are to do it.
ask for it right after checkoutinclude a pop-up with a clickable star-rating option
make your “Leave a review” button more visible
simplify your review form
Avoid asking for extra details like name or email. These should automatically fill in if they are signed up on your website. Check out this great example from Mack Weldon.
Tips 3: Provide Various Platforms to Review
As different customers favor different platforms, don’t limit them to reviewing on one or certain platforms.
Make yourself availableplatform that people use daily
For example, other than asking your customer to write a review on Google, provide them options to provide reviews on
- Your Website
You can also look at the review platforms available by your competitors.
Image: Embed Social
To be continued...
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