Essential topics for MBA students that are covered under Customer Relationship Management

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Customer retention strategy-


This strategy is helpful for the company in retaining as many customers as they can. Customer retention strategy is accomplished by using various efforts based on brand and customer loyalty. It also enhances marketing in long run.

Customer relationship policies-


Customer relationship policies are taken by every firm to preserve the long-term relationship with customers. It studies more about customer wants/needs and behaviours. A customer relationship policy is created for guidance, advice and examples of how to obtain customer success.

Difficulties in creating clients for a service/product-


Sometimes the client or the customer may not be comfortable using a company’s product or service. This may ultimately impact the company’s long-term clients, and if you do not have the proper strategy, you will have to lose the clients.

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How does CRM benefits business and other startups?

CRM is helpful for any small or large business entity. For instance-

CRM can be beneficial in gaining customer information regarding their past purchases and other history. This will also help you to provide better and faster customer service.

Having a collection of customer data can help the business to identify trends and insights about the customers.


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