디지털 에이전시, 앞으로의 2년이 사활을 가른다

전통광고를 위주로 했던 클라이언트라도 이제는 디지털적인 접근이 필요하다. 그렇다고 아무나 R/GA나 AKQA처럼 할 수는 없으니, 디지털 에이전시들은 더더욱 본질로 돌아가 크리에이티브의 전략을 같이 고민해야 한다고.

“[Digital agencies] might be in trouble. A client would go to a digital agency and they’ll say digital is the answer. In London, digital agencies are gone – R/GA and AKQA are there, but they’re big and sophisticated. You’re not going to cover the big issues – I suspect it will all come back to the centre and creative strategy.”

- SapientNitro Australia MD Marcos Kurowksi

An extremely curious brand journalist
Follow
4.7 Star App Store Review!
Cpl.dev***uke
The Communities are great you rarely see anyone get in to an argument :)
king***ing
Love Love LOVE
Download

Select Collections