The best "real women" ad campaigns

Thank goodness the fashion community is finally starting to catch on to what the rest of us figured out a long time ago: not everyone is a size 0 and has flawless skin. And I'm so glad everyone doesn't look the same because think about how boring that would be! Photoshop has long been a tool of photograghers and fashion designers to digitally nip and tuck women (and men) to make them look flawless (although I think it just looks incredibly unnatural). Some massive brands have started to realize that putting real women on their ads, instead of unnattainable fake women, actually makes people feel good (and want to buy their clothes more). Here are my favorite "real women" ad campaigns.


Dove Real Beauty

Bongo unretouched ad


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