For almost a decade, Schuman has guided us through her life with snippets of fashion, interior, and food inspiration. Her personal style has evolved over the years, but her look remains girly, polished, and conscious of the trends throughout. Her brand has evolved from a DIY blog to a major website, with two published books and multiple small fashion collaborations with major brands like Coach and Club Monaco. Schuman is no doubt a growing player in the fashion world.
For those of us who have coveted Schuman's wardrobe for years, we can now get a piece of her look with the line, whose concept is divided into three location-based styles: Los Angeles, which will be edgy and urban, Malibu, which will be relaxed and trendy, and San Francisco, which will be preppy and polished. She assures us that the pieces are made to be mixed and matched, and to blend seamlessly into our wardrobes as staples with special notes.
Schuman shared snippits and sneak peaks on her site this morning, with the above images giving us an idea of what we can expect in the collection of over forty pieces. She assures us that she focused on quality tailoring and materials but tried to remain at a reasonable price point. From her preview we know we can expect stripes, lace, and leather, but we'll have to wait until July 6th to see the collection in full.