This Pampers' Ad Celebrates Babies' 'Poofaces'; Wins Awards At Cannes

Ask any mother, and she'll tell you there's a very specific face that every baby makes when they're, well.. about to poop. Knowing this, baby product retailer Pampers created quite the commercial ode to the 'pooface', all in slow motion and set over Richard Strauss' "Thus Spake Zarathustra".

The ad made waves as an official submission to this year's Cannes Film Festival, where it earned a bronze Lion in Film and silver and bronze honors in Film Craft. Watch the video below to see the poetry of 'pooface' in action.

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